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Cathay is planting one mangrove tree for every ton of cargo booked by its agents and shippers in Southeast Asia from July 25 to 31
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This is an expansion of the Hong Kong-flag carrier’s expansion of its 1 Ticket, 1 Tree initiative
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Cathay said the expansion underscores its determination to foster strong partnerships and collective action to build a more sustainable future
Cathay is planting one mangrove tree for every ton of cargo booked by its agents and shippers in Southeast Asia from July 25 to 31.
The “1 Ton, 1 Tree” is an expansion of Cathay’ annual “1 Ticket, 1 Tree” initiative across Southeast Asia, reaffirming its commitment to support local communities, restore local habitats and drive climate resilience.
Cathay said the expansion underscores its determination to foster strong partnerships and collective action to build a more sustainable future.
Under the 1 Ticket, 1 Ticket initiative, Cathay will plant one mangrove tree in Southeast Asia for every flight ticket purchased from Singapore, Malaysia, the Philippines, Thailand, Indonesia, Vietnam and Cambodia from July 25 to 31. The airline will take into account tickets purchased on its website and mobile app, as well as those booked by corporate clients through Cathay’s agents.
“Given the vital role of mangrove forests in supporting local communities and protecting their livelihoods, doing our part to ensure they grow and thrive deeply resonates with us,” Cathay regional manager for Southeast Asia Dominic Perret said in a statement.
“We are therefore very encouraged by the strong support ‘1 Ticket, 1 Tree’ has received across Southeast Asia since we started this initiative four years ago – more and more partners are coming on board, and having our cargo agents involved this year is another step towards amplifying our collective efforts,” Perret added.
Cathay regional head of cargo for Southeast Asia Ashish Kapur said: “We are very excited to have our cargo agents and shippers join us in our tree-planting efforts this year. Our goal is to increase awareness of the crucial role our mangrove forests play in our ecosystem, and to make it easy for anyone to participate and make a meaningful impact on our local communities in the region.”
Kapur said they have been speaking to their cargo partners on the ground and “the response from them has been overwhelmingly positive.”
Since its launch in 2021, 1 Ticket, 1 Tree has resulted in the planting of 30,000 mangrove trees. The initiative has seen collaboration from 13 partners including corporations, non-profit organizations, and local environment and community groups, who have joined Cathay in its efforts to educate communities, plant trees, and ensure the trees’ sustainable growth.
As one of the first airlines in Asia to set a target of 10% sustainable aviation fuel (SAF) for its total fuel consumption by 2030, Cathay said it fully recognizes the challenges in transitioning to more sustainable energy in aviation.
To address this, Cathay embraces a collaborative ethos, Greener Together, urging all stakeholders to unite in this important pursuit.
Beyond SAF, Cathay has also made important strides towards its 2050 carbon neutrality goal in other aspects of decarbonization.
Taking the lead in aviation’s sustainability efforts in Asia, Cathay announced the extension of Fly Greener, its carbon-offset program, to its air cargo services in 2022.
Customers can use an integrated carbon emissions calculator to work out the carbon emissions of shipments and the cost to offset them. They can then make a contribution to purchase carbon offsets that come from carefully selected carbon-offset projects.
