-
CEVA Logistics is moving toward integrating Bolloré Logistics into its operations
-
The rebranding process is expected to be completed by end of this year
-
The combined services cover a complete line of services in air, sea, ground, and rail transport, as well as contract logistics
CEVA Logistics is moving toward integrating Bolloré Logistics into its operations, with the rebranding process seen to be completed by end of this year.
Bollore was acquired by the CMA CGM Group, parent of CEVA Logistics, on Feb. 29, 2024.
READ: CMA CGM completes acquisition of Bolloré Logistics
CEVA announced this week a new vertical organization — under the unified brand of CEVA Logistics — aimed at allowing its customers to more easily benefit from its worldwide logistics capabilities. This covers its complete line of services in air, sea, ground, and rail transport, as well as contract logistics, finished vehicle logistics, project logistics, and customs solutions.
The vertically aligned product teams down to the local level are expected to speed up CEVA’s ability to engineer fresh solutions and apply them faster to customer challenges worldwide. CEVA is also combining its ocean and air operations to capitalize on best practices and technology investments to finalize its implementation of CargoWise.
CEVA Logistics CEO Mathieu Friedberg in a statement said: “Our teams have been working toward this moment for many years, and I’m so proud of where we are as a company.”
The new CEVA Logistics is now ready to compete among the Top 5 of the logistics industry, Friedberg said.
“The vision we put in place for CEVA with the support of the CMA CGM Group is taking its final form,” he added.
With its series of acquisitions, the company currently offers a solid network across the African continent. Two years ago, the company added Ingram Micro’s CLS division to boost its e-commerce solutions; GEFCO to offer finished vehicle solutions for its auto customers; and now Bolloré Logistics to boost its air and ocean freight management solutions.
CEVA generated $20.2 billion in revenues last year through its transport of 1.9 million TEUs of ocean freight, 800,000 tons of air freight and managing 11.7 million square meters of warehouse space.
CEVA has a network of 110,000 employees, making it a global logistics provider.
