• Lamoiyan Corp has inaugurated a new warehouse in Parañaque to meet growing market demands and facilitate new product launches
• Newly-appointed CEO Joel Conrad Pedro emphasizes a strategy focused on consumer-centric product development and innovation
• The company has experienced market demand recovery and growth, driven by value-for-money products and strong retail alliances
• With a presence in Southeast Asia, Asia-Pacific, and the Middle East and North Africa, Lamoiyan’s expanding footprint justifies the need for enhanced inventory and logistics capabilities
• Lamoiyan is embracing digital supply chain models, eCommerce platforms, and advanced manufacturing technologies to stay competitive
Lamoiyan Corp. has inaugurated a new warehouse in Parañaque to meet growing market demands and facilitate new product launches as it gears up for a growth trajectory this year.
Under the leadership of newly-appointed CEO Joel Conrad Pedro, the expansion reflects strong market demand and the company’s commitment to delivering value-for-money products.
“The past couple of years after the pandemic have shown a big surge in terms of market demand for products with value for value for money that our trademark household brands deliver coupled with robust retail alliances and government partnerships has seen Lamoiyan growing in both categories and business channels,” said Pedro.
“While erecting physical storage may be the ultimate proof of business growth, Lamoiyan’s expansion includes forays into new channels like data-based new product development based on consumer need,” he added.
With four decades of market presence, Lamoiyan continues to compete with global giants and exports to markets in Southeast Asia, Asia-Pacific, and the Middle East and North Africa. The company’s international footprint justifies the need for a larger warehouse to accommodate growing inventory demands.
“The Philippines is still primarily the market, so we are looking at gaps for what type of products we should enter,” Pedro said.
He said Lamoiyan plans to enter the cosmetics sector while maintaining its quality and value-for-money approach.
Lamoiyan’s strategy revolves around creating value-driven products tailored to emerging market demands. “The essence of our warehouse expansion is to address the inventory storage needs stemming from our successful business operations,” Pedro added.
The new facility is also a prelude to the arrival of advanced manufacturing machines that will cater to various product categories. Embracing technology and innovation is at the core of Lamoiyan’s strategy, with digital supply chain models playing a role in its operational efficiency.
Leveraging online platforms and eCommerce, the company aims to serve a diverse client base, from large retailers to small sari-sari stores, primarily through its distributor network. The warehouse will act as a hub for storing new product lines and integrating advanced manufacturing processes.
With its current warehouse capacity nearing its limit, the expansion positions the company for sustained growth in a rapidly evolving market.
