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AEB is building a new Philippine team as the German logistics software specialist seeks to serve the market better and bolster its local presence
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The new team will comprise both international and local experts who will handle local operations and new enhancements to the warehouse management system
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AEB expects the cold chain market to continue on its upward trajectory
Germany-based logistics software specialist AEB is building a new team in the Philippines to better serve the market and further bolster its local presence.
The new team, which will be composed of both international and local experts, will handle local operations and new enhancements to its warehouse management system (WMS), AEB said in a statement.
The Philippine team will be led by AEB general manager for Asia Pacific Frans Kok, lead project manager for WMS project implementations Brandon Boen, and business development manager Jennifer Laddaran.
AEB said it recognizes the importance of investing in employees in countries where it operates, and that it is steadfastly growing its Philippine team to foster diversity in the company culture and to better serve its customers, potential or existing.
The company entered the Philippines in 2016 after seeing the growing cold chain market in the country. Since then, it has been participating actively in cold chain activities in the country, particularly with the Cold Chain Association of the Philippines.
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AEB said it now has a strong customer base encompassing the major cold storage companies in the Philippines. Its cloud-based and industry-standard cold chain WMS, which has been tested and validated by the Fraunhofer Institute for Material Flow and Logistics in Germany, is now being used by leading cold chain companies in the Philippines.
The cold chain WMS supports end-to-end supply chain management, from receiving fresh and frozen foods to allocating storage locations through picking and dispatch.
The WMS’ latest features include blast freezer or bundle receiving, returnable packaging management and product recall functionality management, all of which are critical to ensuring reliable cold chain management.
With shifting consumer preferences pushing up demand for chilled and frozen products and the 24/7 economy requiring the availability of a variety of foods to meet demand in the business process outsourcing sector and 24-hour convenient stores, AEB expects the cold chain market to continue on its upward trajectory.
